Focused on science communication and public engagement, including patient-centered communication, the course will address the following topics:

• Institutional communication in a research unit;

• Defining communication goals, understanding different audiences and crafting a key message.

• Audiovisual productions: from building a script to creating an impactful audiovisual work.

• Methods adn techniques to engage the public and with a broader audience: storytelling and elevator pitch

• Platforms and Channels available